Buying situations
Separate understanding a problem, comparing options and choosing a supplier. Connect each question to an audience and offer.
Prompt research
Which questions should you be the answer to?
We turn customer needs and buying situations into a justified sample of AI questions. The result gives your content and monitoring a relevant starting point.
Are you measuring the right questions?
Random prompts can produce plenty of answers without explaining your market. Questions need to reflect the customer, the problem and where your offer is relevant.
Customer interviews, search data and existing content inform the sample. It is a defined view of your market, not access to every conversation or a measure of total prompt volume.
Illustrative example
From customer need to question
01Understand the need
02Compare options
03Choose a supplier
Your deliverables
A focused assignment with clear deliverables
A prioritised sample
Receive topics, variations and reasons to monitor them. Brand questions and open recommendation questions remain separate.
Content and measurement plan
Identify relevant pages, missing answers and the questions to include in an initial visibility analysis.
How we carry out the work
- 01
Agree on audience, offers and buying situations.
- 02
Research and prioritise questions with a documented rationale.
- 03
Approve the sample and use it for content and repeated measurement.
What do we follow up?
We assess coverage of customer needs and whether the sample supports useful decisions. Comparisons use the agreed sample and consistent scope.
FAQ
Questions before you decide
The two complement each other. Prompt research also considers context, follow-up questions and how customers describe a situation in conversation.
No. We build a justified sample from available insight and tests. It is not complete user data from AI platforms.
No. This can be a standalone assignment. Monitoring and optimisation are agreed separately.
Prompt research
Define your questions
Tell us what you sell, who you want to reach and which choices customers face. We agree on scope before research starts.
Was this page helpful?