What AI search means for a SaaS company
The B2B buying journey increasingly starts in an AI conversation, not on Google. Three things change when buyers ask AI first.
AI picks the shortlist
When a buyer asks for the best tool in your category, AI assembles a list of names. If you are not mentioned, you are out of consideration before any conversation even starts.
Feature comparisons happen in the answer
AI compares you with competitors on price, features and use cases. How you are presented there shapes perception long before a demo.
Developers ask AI too
Technical questions and developer searches, where evaluation often begins, now run through AI. Visibility in those answers decides whether you are in early.
How we work with SaaS companies
We are a partner, not a tool you have to build and run yourself. Three parts that cover what a SaaS company needs.
Monitoring via AI Monitor
AI Monitor follows daily how you come out in category questions, feature comparisons and developer questions across ChatGPT, Gemini, Perplexity and Google AI Overview.
AI visibility analysis as a starting point
We map where you stand today against competitors in the category and set a baseline. That gives a clear starting point and a prioritised direction for the work ahead.
Ongoing optimization
We take the data-driven optimization for you, so you are mentioned and cited more often in the answers that steer the buying journey. You keep ownership, we do the work.
What we track
Measures that make visibility in AI search concrete and easy to follow over time.
Share of Voice per category
How large a share of AI answers you capture against competitors in the category questions that matter for pipeline.
Feature comparison in AI
How you stack up against competitors on price, features and use cases when AI compares the alternatives.
Sentiment
Whether you are mentioned positively, neutrally or negatively in the answers, and how that develops.
Documented in our own data
The numbers below come from State of AI Visibility: Norway — CitationLab's own report series based on daily measurements in ChatGPT, Gemini, Perplexity and Google AI Overviews, across 14 industries.
96–98%
of citations for B2B service brands went to third parties — the shortlist is decided in sources you do not own
87.4%
of all citations in AI answers went to third parties. Brands' own pages accounted for just 4.8%.
893,470
citations tracked and analyzed in the first edition of the report
Questions from SaaS companies
We compete with large international players. Can we win?
Yes. AI answers are not pure search authority. Specialised, well-structured content often wins over the general players in specific category questions, and that is where we work.
Do you also track developer questions and technical searches?
Yes. A lot of SaaS evaluation starts in technical questions and developer searches. AI Monitor follows your visibility in those answers, not only in the pure category questions.
Can we see how AI compares us with competitors?
Yes. We follow feature comparisons in AI and how you stack up against competitors on price, features and use cases, so you see where you lose ground and where you win.