GEO agency

GEO agency that makes you the source AI search cites

Written by Krister Ross · Updated May 2026

CitationLab is a Nordic technology company that gets your pages retrieved and cited when generative search engines build an answer. We measure how often Perplexity and Google AI Overview pull you in today, and do the work to raise it.

Brands we work with

What a GEO agency does

A GEO agency makes your brand the source generative search engines cite when they build an answer instead of returning a list of links.

When someone asks Perplexity a question, or reads a Google AI Overview, your page is either pulled in as a cited source or it is not. The engine retrieves a handful of pages live, synthesizes them, and shows the answer with citations. A GEO agency measures whether you are in that set, finds out why, and changes it.

This covers three things that have to be managed together: whether you are retrieved at all, whether you are cited as a source in the answer, and what the generated answer says when it cites you. We measure all three and act on all three.

AI visibility — the complete guide to how this is measured and improved.

GEO and AEO are complementary parts of AI visibility — AEO gets you recommended by AI assistants, GEO gets you cited as a source in generative search.

From our own measurements

Who AI actually cites

We have analysed 893,470 citations from AI answers across ChatGPT, Gemini, Perplexity and Google AI Overview, with 198,737 brand mentions across 14 industries. The decisive finding for GEO: 87.4% of all AI citations go to third parties — reviews, directories and media — not to the brands themselves. GEO work makes your page the source AI cites, instead of a third party talking about you.

893,470

AI citations analysed

87,4 %

of citations go to third parties, not the brands

198,737

brand mentions analysed across 14 industries

AI search optimization agency or a specialist company

A general digital agency adds AI visibility as one more line item next to SEO, ads and social. It is rarely anyone's core competence there.

CitationLab does one thing. We build the citation-tracking technology ourselves, we run it daily across Perplexity and Google AI Overview, and the people doing the work are the people who designed the method. An AI search optimization agency that treats this as a side service cannot match that depth.

1
Proprietary citation monitoring across Perplexity and Google AI Overview, not a reseller dashboard
2
Flags when a generated answer cites a competitor instead of you, or spreads a false claim
3
The method and the platform are built in-house by the same team

Why a Nordic specialist matters

Generative engines retrieve and weigh Nordic-language sources differently than English ones. A company that works the Nordic market every day knows which Nordic sources actually get cited, not what a global tool reports as noise.

We test prompts the way Nordic customers actually ask them, in their language, and we know which Nordic sources a generative engine pulls into its answer. Support and delivery are in your language and your time zone.

The method behind the work

CitationLab was founded by Krister Ross, who has worked with search and digital marketing for more than 25 years and with AI visibility since the discipline took shape.

Every engagement starts with measurement, not opinions. We map which sources each generative engine cites for your category, close the fact density, source-credibility and freshness gaps that keep your pages out of the answer, and track your citation rate over time with our own AI Monitor. Live retrieval means changes show in days to weeks, not months.

Questions about GEO agencies

What a GEO agency is and how working with one works.

A GEO agency (Generative Engine Optimization agency) measures and improves how often your pages are retrieved and cited as a source when generative search engines like Perplexity and Google AI Overview build an answer for a query in your category.

AEO is about being recommended by AI assistants like ChatGPT and Gemini, where entity authority decides whether you are named. GEO is about being cited as a source by generative search engines like Perplexity and Google AI Overview, which retrieve pages live and weigh fact density, source credibility and freshness. A complete AI visibility strategy covers both; neither replaces the other.

Generative engines retrieve and weigh Nordic-language sources differently. A Nordic company tests prompts the way Nordic customers ask them, knows which Nordic sources get cited, and gives support in your language and time zone.

We track the generative search engines people use to make decisions: Perplexity and Google AI Overview, plus ChatGPT and Gemini where they retrieve live sources and show citations.

It depends on the number of markets, languages and competitors monitored and the scope of the work. The first step is a consultation and a visibility measurement. Contact us for a concrete proposal.

Free for business associations

See AI search in action

In our talk, we demonstrate the difference between Google and AI search with real examples. See how your industry is affected.

See whether AI search cites you today

Most companies have never measured it. Book a consultation and we will show you how often Perplexity and Google AI Overview cite you across the questions your customers ask.