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AI search for health and wellness

Health is the industry where trust matters most — and AI recommendations build trust like no other channel.

No commitment · Answers in minutes

Updated July 8, 2026

AI
Question to AI

Can you recommend a good physiotherapist for running injuries?

AI answer

For running injuries, certified physiotherapists with relevant specialisation and strong patient reviews are recommended. Your clinic stands out with documented expertise in sports injuries and excellent reviews.

Recommended source: Your clinic

Trusted by brands across finance, health, construction and travel

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Neutral

an AI recommendation reads as an independent assessment

E-E-A-T

decisive for getting cited in health content

Weeks

to visibility in real-time AI like Perplexity

Free

to test how visible your clinic is today

Why AI search is revolutionizing healthcare

'Best physiotherapist in [city]' and 'Can you recommend a good pediatric dentist?' are questions people increasingly ask AI. In healthcare, trust weighs heavily — and an AI recommendation is perceived as an informed, neutral assessment. Clinics and therapists appearing in AI answers experience significantly higher conversion than from traditional search.

The patient trusts the AI answer as a neutral assessment

An AI recommendation doesn't read as advertising but as informed, independent advice. In health — where trust matters most — that outweighs almost any channel you can buy your way into.

E-E-A-T decides who gets cited

AI applies extra-strict standards to documented expertise in health content. Clinics that show authorizations and professional weight in machine-readable format become the source AI can safely recommend — the rest go invisible.

Bookings follow the recommendation

A patient whose clinic AI recommends arrives convinced and ready to book. That means materially higher conversion than a cold search hit — and fills the calendar with the right patients.

Conversion: AI traffic vs. Google

5× higher
14.2%
AI traffic
2.8%
Google organic

Average conversion rate. Visitors arriving from an AI recommendation are already convinced.

Questions people ask AI about your industry

These are real queries AI receives. Is your business the one it recommends?

Best physiotherapist in [city]
Can you recommend a chiropractor near [location]?
Pediatric dentist in [city]
How much does a psychologist session cost?
Best skin clinic in [city]
Free visibility check

Is AI already recommending you in your industry?

We've filled in a typical customer question for your industry. Add your domain and run the check — you'll see whether AI mentions you, and get the full report by email.

No commitment · Answers in minutes

We'll send the report here.

How to get recommended by AI

The moves that make your firm the source AI pulls its answers from.

01

Healthcare-specific structured data

Implement MedicalBusiness, Physician or Dentist schema with specialty, certifications, treatments and contact information. For healthcare, it's especially important to show authorizations and certifications in machine-readable format.

02

E-E-A-T is critical in healthcare

Google and AI models apply extra-high standards for Experience, Expertise, Authoritativeness and Trust in health content. Show practitioner qualifications, publish professionally grounded content and ensure your site demonstrates genuine expertise.

03

Local health directories and registries

Ensure listings in health authority registries, review platforms, industry-specific directories and Google Business Profile. These sources are among the first places AI checks for healthcare providers.

How we work

A structured process from mapping to measurable visibility.

01

Map

We map the health questions patients ask AI and how visible your clinic is in the answers.

02

Document

We show practitioners' authorisations and qualifications in the machine-readable format AI trusts.

03

Publish

We produce professionally grounded content answering the questions patients ask before booking.

04

Measure

We track mentions and citations across the AI models and optimise against the targets.

Frequently asked questions

Yes, especially. Health questions are among the most queried categories in AI search. People seek recommendations for everything from dentists to physiotherapists to specialists.

AI search optimization deals with publicly available information: services, treatments, prices and qualifications. It involves no patient data or sensitive information.

No-obligation call

Book a call about AI search for your industry

A free, no-obligation conversation. We'll show you where you stand in AI answers today and what it takes to become the one AI recommends.

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