Comparison
AI visibility tools compared
Thirteen tools that track how AI assistants mention and cite brands, side by side: the engines they cover, what they cost to start, and what they do beyond the report.
Most AI visibility tools measure how often AI answers mention and cite you. CitationLab AI Marketing Manager measures that too, and also does the work that follows: content, technical SEO, campaigns and a check of whether each change moved the numbers.
Vendor information checked on 4 November 2026.
01Overview
The tools side by side
| Tool | Suits | Entry price | AI engines (vendor-stated) | Beyond monitoring |
|---|---|---|---|---|
| CitationLab AI Marketing Manager | Marketing teams and agencies that want AI visibility tracked and the work done in the same platform. | From €149/month; 14-day trial | ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Google AI Overviews, Google AI Mode, Bing | SEO, content, ad campaigns, analytics and measured actions; AI agents over MCP |
| Peec AI | Marketing teams and agencies that want an analytics view of how AI chatbots mention, rank and cite their brand. | Starter $95/month; free trial | ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini; more engines on Enterprise | Monitoring and analytics; API on higher plans |
| Profound | Enterprise brand, content and AEO teams and agencies. | Prices on request; 7-day trial | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, Microsoft Copilot, DeepSeek, Claude | Agent and content products alongside monitoring |
| Otterly.AI | Brands and agencies that want self-serve tracking of brand mentions and link citations. | Lite $29/month (15 prompts); trial without a card | Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot; AI Mode, Gemini and Claude as add-ons | Monitoring and a page audit |
| Scrunch | Brands that want monitoring plus a version of their site served to AI agents. Acquired by Sitecore in 2026. | Starter $300/month ($250 billed annually); 7-day trial | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI | Serves an AI-friendly version of the site to agents |
| Gauge | Companies, notably developer tools, that want visibility tracking with a content engine. | Growth $599/month | ChatGPT, Google AI Mode, Microsoft Copilot; more engines on Enterprise | Writes articles and publishes them to the CMS |
| Mentions.so | Small teams and agencies that want simple tracking of brand mentions in AI answers. | Starter $49/month (25 prompts, 1 site) | ChatGPT, Perplexity, Claude, Grok, Gemini, DeepSeek, Google AI Overviews, Llama | Monitoring |
| Semrush AI Visibility Toolkit | Teams already using Semrush for SEO that want AI visibility inside the same suite. | $99/month add-on | ChatGPT, Google AI Mode | Monitoring inside the Semrush SEO suite |
| Ahrefs Brand Radar | Teams already using Ahrefs that want AI mentions, citations and share of voice from Ahrefs' prompt index. | Priced as an Ahrefs module; see Ahrefs' page | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot | Monitoring inside the Ahrefs suite |
| AthenaHQ | Teams that want credit-based tracking across many engines with content optimisation. | Free plan; Starter $295/month | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI, Mistral | Content optimisation agent |
| Rankscale | Individuals, small businesses and agencies that want low-cost tracking with page audits. | Essentials from $17/month (annual) | The vendor lists 17+ engines | Monitoring and page audits |
| Evertune | Advertisers and agencies that want AI visibility together with AI advertising. | Starter $60/month, plus a share of media spend for ads | ChatGPT, Claude, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, DeepSeek, Meta AI (by plan) | Content agent, ChatGPT ads and AI retargeting |
| Goodie AI | Brands that want AEO monitoring with optimisation agents and commerce visibility. | Core $295/month; 7-day trial | 5 engines on Core, more on higher plans | Optimisation agents |
Prices are the entry plans each vendor listed on its own site on 4 November 2026, in the vendor's currency, before tax. Engine lists are as the vendor states them; some engines are limited to higher plans. Each tool name links to the vendor page the information comes from.
02Choosing
What to compare before you choose
- 01
The engines your customers use
Check which AI engines each plan covers. Several tools put engines such as Claude, Gemini or Perplexity on higher plans or add-ons.
- 02
Prompts and sites per plan
Entry plans often limit the number of tracked prompts and sites. Count the questions you need to follow before you compare prices.
- 03
Sources, not only mentions
Being mentioned and being cited as a source are different results. Make sure the tool shows which pages AI answers cite.
- 04
What happens after the report
Most tools measure. Decide whether you also want the fixes done: content, technical SEO, campaigns and follow-up on whether the change worked.
03FAQ
Questions about AI visibility tools
An AI visibility tool tracks how AI assistants and AI search, such as ChatGPT, Gemini, Perplexity and Google AI Overviews, mention, cite and recommend a brand for the questions its customers ask.
AI Monitor is one module in AI Marketing Manager. The same platform also covers SEO, content, ad campaigns and analytics, turns findings into tracked actions, and measures whether a change worked. AI agents can do the work through the built-in assistant or your own agent over MCP.
They are the entry prices each vendor listed on its own site on 4 November 2026. Prices and plan limits change, so check the vendor's pricing page before you decide.
Pick the engines and number of prompts you need first, then decide whether you only want a report or also want the work done. A tool inside your existing SEO suite can be enough for monitoring; a platform that acts on the findings saves the hand-off.
CitationLab AI Marketing Manager
Track AI visibility and act on it
Four packages from €149/month, with a 14-day trial.
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