In short
Advertising in AI models means paid placement inside the answers AI assistants give — sponsored recommendations, products and links shown right where the customer is deciding. The channel is emerging: OpenAI is building it into ChatGPT first, with Gemini, Copilot and Perplexity expected to follow. We prepare your brand to advertise the moment it opens, and win the organic recommendation now so you are not starting from zero.
A new place to be seen
For twenty years paid search meant Google. When customers move their questions to ChatGPT and Gemini, the ad inventory moves with them — but the format changes completely.
There are no ten blue links to bid on. The assistant gives one considered answer, and paid placement has to live inside that answer without breaking the trust that made people ask in the first place. That is a different discipline, and the brands that learn it early own the position.
This is the paid twin of AEO. AEO earns the recommendation; advertising in AI models buys reach on top of it. You want both — and you want the groundwork done before the auction opens.
Which models, and when
The channel is rolling out model by model. Here is where it stands.
ChatGPT (OpenAI)
OpenAI is building advertising into ChatGPT — the largest AI assistant by reach. This is where the channel opens first, and where we focus today.
Advertising in ChatGPTGoogle Gemini
Google already runs the world's largest ad system. Paid placement in Gemini and AI Overview is the natural next step.
Perplexity
Perplexity has already tested sponsored questions and follow-ups — an early signal of how answer-engine ads will look.
Microsoft Copilot
Copilot sits on Bing's ad stack across Windows and Microsoft 365, a ready-made path to paid placement.
How we help you advertise in AI
From readiness to live campaigns, the work is the same shape whichever model opens next.
Readiness
The feeds, structured data and entity signals an AI ad system needs to understand and place your brand correctly. Most of this is missing until someone builds it.
Early access
We track every model's ad rollout and get you into pilots and betas first, so you are live and learning while competitors are still reading about it.
Campaign setup
When the auction opens we build and run the campaigns — placement, targeting, creative and budget tuned for the answer format, not the old search page.
Measurement
Paid and organic AI visibility in one view: share of model, citations, assisted conversions. You see what the spend actually moves.
Why start before it is live
Paid channels reward the brands that were ready. The first advertisers in Google Ads paid pennies for positions that later cost fortunes, because they were bidding before everyone else showed up.
The same window is opening in AI. The brands that have clean data, an earned organic position and a partner already inside the pilots will advertise cheaper, learn faster and defend the position once it gets crowded. Waiting for the press release is choosing to arrive late.
Frequently asked questions
The questions we hear about advertising in AI models.
Not as a broad self-serve product yet. OpenAI is building advertising into ChatGPT and it is rolling out in stages. We track the rollout, get clients into early access, and prepare everything so you can launch the moment it opens rather than months after.
AEO earns the organic recommendation — being the brand AI names for free. Advertising in AI models is paid placement on top of that. They reinforce each other: a brand AI already trusts organically tends to perform better when it also advertises.
ChatGPT is first, as OpenAI builds its ad product. Gemini, Copilot and Perplexity are expected to follow, each on the ad stack of its parent. We prepare you once and deploy into each as it opens.
The media spend depends on the model's pricing once live. Our work — readiness, early access and campaign management — is scoped to your ambition. Request pricing and we put together the right setup.
Yes. The readiness work — feeds, structured data, an earned organic position — is exactly what makes the first campaigns cheap and effective. Doing it now also lifts your organic AI visibility immediately, so it pays off before the ad channel even opens.
Was this page helpful?