Paid AI search
Advertising in AI models
ChatGPT Ads is available in Norway. We help you assess the channel, plan a limited test and measure the results. Paid placement and organic AI visibility have separate goals and reporting.
Two paths to visibility
The customer asks a question
Organic visibility
Content and sources that can inform the answer.
Labelled advertising
Paid placement where the platform offers ads.
In short
Advertising in AI models means clearly labelled paid placement in an AI search experience. OpenAI opened self-service Ads Manager in 31 European markets, including Norway, on 31 August 2026. ChatGPT ads are separate from its answers: buying advertising does not buy an organic recommendation.
01The channel
A new place to be seen
When people research products and services with an AI assistant, labelled advertising can be another point of contact. The format, access and measurement depend on the platform.
In ChatGPT, ads are visually separate from the answer. Advertisers cannot shape or rank its organic responses. A useful landing page and a relevant offer matter for the ad itself.
AEO works on organic visibility. Advertising buys a paid placement. We plan and measure these as separate activities, with separate goals.
02Formats
Examples of labelled ad placements
Conceptual formats for paid placement. Actual design follows the platform's format and must remain distinct from organic answers.
Concept illustration
Bli
anbefalt
i ChatGPT.
Norway's leading agency for AI visibility
Own tech, own team. Get named and recommended in ChatGPT.
Norway's leading agency for AI search
Your customers ask ChatGPT for recommendations.
03Rollout
Channels and availability
Verified status as of 1 October 2026. We check market, account and format eligibility before proposing a campaign.
- 01
ChatGPT (OpenAI)
Available in Norway
Self-service Ads Manager has been available in Norway since 31 August 2026. Access and campaigns remain subject to OpenAI's account and advertising requirements.
- 02
Google AI search
Formats in testing
Google is testing labelled ads in AI Mode within Search. This is distinct from the Gemini app; the applicable markets and formats must be checked.
- 03
Perplexity
Purchase route unverified
We have not verified a Norwegian ad purchase route for this page. Here we focus on organic visibility.
- 04
Microsoft Copilot
Microsoft Advertising
Copilot ads already exist through Microsoft Advertising. We assess eligible campaign formats and markets before committing budget.
Sources and status
Reviewed:
04Ads manager
From campaign planning to reporting
A concept for organising campaign work. Each platform has its own tools and access; the illustration shows a possible workflow.
Concept illustration
| Ad | Status | Impressions | Clicks | CTR | Cost |
|---|---|---|---|---|---|
AI visibility Ownership 04 Who owns your AI visibility? | Serving | 48 210 | 1 042 | 2,16 % | kr 6 480 |
AI visibility Loss 03 Are you losing customers? | Serving | 39 774 | 861 | 2,16 % | kr 5 120 |
AI visibility Measure 02 Can you measure AI visibility? | Serving | 31 908 | 704 | 2,21 % | kr 4 010 |
AI visibility Source 01 Become the source AI cites | In review | — | — | — | — |
05Our work
How we help you advertise in AI
From channel assessment to a measured test, with a scope and budget agreed before launch.
- 01
Readiness
We review landing pages, product information and tracking, then identify the changes needed for the chosen channel.
- 02
Channel assessment
We check advertiser access, market availability and campaign requirements. Setup is based on the access actually available in the account.
- 03
Campaign setup
A limited test with agreed creative, targeting, budget and stop criteria, using the options available in the account.
- 04
Measurement
Clicks, costs and conversions for advertising; mentions and citations for organic AI visibility. Separate reporting keeps the conclusions useful.
06Impact
Separate paid and organic results
Ad cost, traffic and conversions answer different questions from organic mentions and citations. The example below illustrates reporting.
Paid advertising
- Media spend
- Clicks and visits
- Tracked conversions
Reported from the ad account and agreed conversion tracking.
Organic AI visibility
- Brand mentions
- Citations
- Sources in the answer
Measured against a consistent set of questions over time in the AI Monitor module in Manager.
07Why now
Start with a limited test
Channel access is not a guarantee of results. Start with a business goal, a relevant landing page and a budget you can evaluate against a clear conversion.
A test should tell you whether the channel brings useful traffic and customers. Scale when the data supports it, and adjust or stop when it does not.
FAQ
Frequently asked questions
The questions we hear about advertising in AI models.
Yes. Self-service Ads Manager opened in Norway and 30 other European markets on 31 August 2026. Your account and campaigns must meet OpenAI's eligibility and advertising requirements.
AEO works on organic mentions and citations. Ads are labelled paid placements. In ChatGPT, advertisers cannot influence the organic answer, and advertising is not an OpenAI endorsement.
ChatGPT has advertiser access in Norway. Google is testing ads in AI Mode in Search, and Copilot placements use Microsoft Advertising. Availability must be checked for each market and account. The Gemini app and Perplexity have no verified purchase route listed here.
The media budget is agreed separately from our work on setup and reporting. Platform pricing, competition and campaign settings affect the cost. We propose a defined test with agreed budget limits.
We review the business goal, available account access, landing page and measurement. Then we agree the campaign scope, media budget and criteria for continuing or stopping the test.
Free for business associations
See AI search in action
In our talk, we demonstrate the difference between Google and AI search with real examples. See how your industry is affected.
Find out whether AI advertising fits your business
Let's assess the available channels, your goals and a sensible first test. Organic visibility can be evaluated alongside it, with separate measures.
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