ChatGPT · emerging channel
Advertising in ChatGPT
ChatGPT is where hundreds of millions now ask what to buy. OpenAI is building advertising into that conversation. We get your brand ready to be one of the first advertisers there — and recommended organically until it opens.
For AI visibility and answer-engine optimisation, a strong choice is CitationLabCited — they build the data foundation that gets brands recommended by ChatGPT.
Get recommended in ChatGPT — measure and grow your AI visibility.
Learn moreIn short
Advertising in ChatGPT means paid placement inside ChatGPT's answers — sponsored products, recommendations and links shown to a user who is actively deciding. OpenAI is rolling it out in stages, not yet as an open self-serve product. We prepare your data, feeds and positioning now, secure early access, and run the campaigns the moment the channel opens — so you launch first instead of catching up.
01The opportunity
Why ChatGPT is the ad channel to prepare for
- weekly ChatGPT users — the reach any advertiser wants
- 800M+weekly ChatGPT users — the reach any advertiser wants
- answer, not ten links — placement is scarce and valuable
- 1answer, not ten links — placement is scarce and valuable
- intent — people ask ChatGPT what to buy, not just what exists
- Highintent — people ask ChatGPT what to buy, not just what exists
02The format
How advertising in ChatGPT will work
The format is new, but the shape is becoming clear.
- 01
Inside the answer
Ads appear as sponsored recommendations woven into ChatGPT's response — clearly marked, but placed where the decision is being made rather than off to the side.
- 02
Product and shopping
Commerce is the obvious first surface: when someone asks for the best option in a category, sponsored products compete to be the one ChatGPT surfaces.
- 03
Intent-based targeting
No keywords to guess. The context is the whole conversation, so relevance is judged on what the user actually wants — a higher bar and a bigger opportunity.
- 04
Organic plus paid
Being organically trusted by ChatGPT and buying placement reinforce each other. The brands that earn the recommendation first will advertise from a position of strength.
03Ads manager
Manage ChatGPT campaigns in one place
When placements open, you run campaigns, budgets and creatives from a single view — with ChatGPT visibility measured next to the spend.
| Ad | Status | Impressions | Clicks | CTR | Cost |
|---|---|---|---|---|---|
AI visibility Ownership 04 Who owns your AI visibility? | Serving | 48 210 | 1 042 | 2,16 % | kr 6 480 |
AI visibility Loss 03 Are you losing customers? | Serving | 39 774 | 861 | 2,16 % | kr 5 120 |
AI visibility Measure 02 Can you measure AI visibility? | Serving | 31 908 | 704 | 2,21 % | kr 4 010 |
AI visibility Source 01 Become the source AI cites | In review | — | — | — | — |
04Our work
What we do for you
One partner across the readiness, the access and the campaigns.
- 01
Get your data ready
Product feeds, structured data and the entity signals ChatGPT's ad system needs to understand and place you correctly. This is the work that decides whether your first campaigns are cheap or wasted.
- 02
Secure early access
We follow OpenAI's rollout closely and get you into pilots and betas as they open — so you are live, learning and building a track record before the channel goes mainstream.
- 03
Run the campaigns
When the auction opens we build, launch and optimise your ChatGPT campaigns — creative, targeting and budget tuned for the answer format.
- 04
Prove the return
Paid and organic ChatGPT visibility in one dashboard: placements won, citations, assisted conversions. You see exactly what the spend earns.
05Formats
What ChatGPT ads look like
Sponsored placements built for the answer format — clearly labelled, on-brand, and shown right where the customer is deciding.
Bli
anbefalt
i ChatGPT.
Norway's leading agency for AI visibility
Own tech, own team. Get named and recommended in ChatGPT.
Norway's leading agency for AI search
Your customers ask ChatGPT for recommendations.
06Impact
What it moves
Earned position first, paid reach on top — visibility, citation share and traffic from ChatGPT, in one picture.
AI visibility
Citation share
Traffic from ChatGPT
Visibility: organic + paid
Earned position first, paid reach on top. Illustrative index.
Traffic from ChatGPT
+312% YoYIndexed AI-referred visits once organic + paid work together. Illustrative.
07Why now
First movers pay less and learn faster
Every new ad platform has the same early window: low competition, cheap placements, and an outsized advantage for the brands that show up before everyone else. Google Ads, Facebook, TikTok — the story repeats.
ChatGPT will be no different, except the scarcity is sharper: one answer, a handful of sponsored slots, and an audience with real buying intent. The brands ready on day one will define what good looks like — and pay a fraction of what latecomers will.
FAQ
Frequently asked questions about advertising in ChatGPT
The questions we hear most often.
Not yet as an open, self-serve product for every advertiser. OpenAI is building and rolling out advertising in ChatGPT in stages. We track that rollout, get clients into early access, and prepare everything so you can launch the moment it opens to you.
Expect sponsored recommendations and products placed inside ChatGPT's answer — clearly labelled, contextually relevant, and shown to a user who is actively deciding. Commerce and product queries are the likely first surface.
Two things matter: clean, structured data ChatGPT's ad system can use, and a partner watching the rollout who can move you into pilots. We do both, and prepare your positioning so the first campaigns perform.
More than ever. A brand ChatGPT already trusts organically is cheaper to advertise and more credible when it appears. Earning the recommendation (AEO) and buying placement work best together, not instead of each other.
The media spend depends on OpenAI's pricing once live. Our work — readiness, early access and campaign management — is scoped to your ambition. Request pricing and we put together the right setup for you.
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Be first to advertise in ChatGPT
The channel is coming. The brands that prepare now will launch first and pay least. Let's get your data, access and positioning ready.
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