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What do your customers ask AI?

We read your website and build a ready-made AI conversation – the questions a customer asks, from first need to buying decision. Paste them into ChatGPT, Gemini or Copilot and see for yourself whether your business gets mentioned.

  • Completely free
  • No credit card
  • Prompts by email

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01How it works

How to build prompts that sound like real customers

Good prompts are not keywords. They are the questions a specific customer asks, in a specific situation, in their own words.

  1. 01

    Start with one area

    Pick one business area or product group, not the whole company. The prompts get sharper, and you see clearly where you are mentioned and where you are missing. Begin with the area that matters most to revenue, or where competition is toughest.

  2. 02

    Decide who is asking

    Describe the customer: who they are, what situation they are in and what they already know. A consumer and a procurement manager ask about the same product in completely different ways.

  3. 03

    Choose a starting point

    People come in from different places. Some move rationally, step by step; others start with a feeling or an urgent problem. Write questions from several starting points, not just the rational one.

  4. 04

    Build a conversation, not one question

    Real users ask follow-up questions. Follow the journey from need to exploration, comparison and decision, and let each question build on the previous answer.

  5. 05

    Write like the customer

    Use the customer's words, not the industry terms on your website. Include location, budget and constraints, and leave your brand name out of the first questions.

  6. 06

    Test, note and repeat

    Run the same conversation in ChatGPT, Gemini and Copilot, in a new chat each time. Note whether you are mentioned, how, and who is recommended instead. Repeat regularly, because the answers change.

02Starting points

One product, five different ways to ask

The example is heat pumps. Notice how differently the customer phrases things depending on where they start.

  • Linear

    The customer knows what they need and moves step by step: need, specifications, price and supplier.

    Examples

    • Which heat pump suits a 1,600 sq ft detached house in a cold climate?
    • How much does it cost to install an air-to-water heat pump?

  • Emotional

    The customer starts with a feeling: worry, frustration or fear of choosing wrong. The solution is not mentioned yet.

    Examples

    • My electricity bill is out of control this winter. What can I do?
    • I'm worried about getting ripped off by an installer. How do I find one I can trust?

  • Problem-exploring

    The customer has a problem but does not know there is a solution for it.

    Examples

    • Why is my living room so cold even with the heaters on full?
    • How can I make an old house warmer without adding insulation?

  • Comparing

    The customer has a shortlist and wants help choosing.

    Examples

    • Air-to-air or air-to-water: which pays off in an old house?
    • Which heat pump installers near me have the best reviews?

  • Urgent

    The customer needs help now. Time and availability matter more than price.

    Examples

    • My heat pump stopped working in the middle of a cold snap. Who can come today?

03Focus

What to look for in the answers

It is not enough to see whether your name shows up. Read the answer the way a customer would.

  • Are you mentioned at all, and at which step of the conversation?
  • Are you recommended, or just listed among many?
  • Is what AI says about you correct: services, area and prices?
  • Who is recommended instead of you?
  • Which sources does the answer point to?

FAQ

Frequently asked questions about prompts

  • A keyword is a few words. A prompt is a full question with context: who is asking, where they are and what they need. One keyword corresponds to many different prompts.

  • Start small. A few prompts per starting point for one area is enough to see a pattern. Expand to more areas once you know what you are looking for.

  • Not in the first questions. Without your brand name you see whether AI recommends you on its own. Add a few questions with your name to check what AI actually says about you.

  • Answers vary with the model, the wording, location, earlier conversations and timing. Test in a new chat, across models and over time before drawing conclusions.

  • Then you know where to work. The AI visibility check shows how AI answers in your industry, and we can help you find out why you are being passed over.

Want to see how AI answers in your industry?

Run the free AI visibility check and see whether your business gets recommended.

Run the visibility check

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