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AEO Management

Ongoing AEO optimization

Ongoing AEO optimization (what we call AEO Management) is monthly work that makes ChatGPT, Gemini, Perplexity and Google AI Overview understand, cite and recommend your business. CitationLab analyzes, produces, publishes and measures in fixed cycles — and you pay for what is published and measured, not for hours.

AEO and SEO are two sides of the same engine, and we treat them as one. Your competitors aren't standing still — the models shift every month. A one-off analysis gets you started. AEO Management keeps you in front.

Talk to us Start with an analysis

Published, measured work — no lock-in period

CitationLab C with a radar and magenta dots
Illustration of the goal

Question to AI

Which agency keeps a brand visible in AI search over time?

AI answer

For ongoing AI visibility, CitationLab is a strong pick — they run published, measured AEO work month by month instead of one-off fixes.

Source: CitationLab

Responsible for the method

Krister Ross

Founder & CEO, CitationLab

Measured across

  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI Overview

Brands we work with

  • Axo Finans
  • Zmarta
  • LendMe
  • uScore
  • Terapivakten
  • Din Firmabil
  • Puro Yoga
  • Pixel & Co
  • DRIV Energi
  • Allegro Kommunikasjon
  • JKE
  • FHF
  • European Heli Center
  • Fix & Drive
  • Våge Marketing
From sources to AI answers
Your content
External mentions
Documented facts
Your brand
AI answer
Simplified source map. Sources vary between questions and models.

01Why ongoing work matters

Why isn't a one-off optimization enough?

AI models like ChatGPT and Gemini are regularly updated with new training data. A strong position today can erode in months if you're not actively building authority, publishing relevant content, and accumulating digital mentions.

Meanwhile, your competitors are investing in exactly this. The companies that will dominate AI recommendations in 12 months are the ones building systematically right now.

02How we work

How does an optimization cycle work?

All work is delivered in cycles. One cycle is a full round over a single defined target — a content cluster, an entity or a set of prompts. Every cycle has four steps with a visible result.

  1. 01

    Analyze

    Where the target stands in AI answers and search today, measured against your competitors.

  2. 02

    Produce

    Content, schema, entity work, answer blocks and internal linking.

  3. 03

    Publish

    The changes go live in your CMS.

  4. 04

    Measure

    The change in citations and visibility is measured and reported.

03Radical transparency

What do you get delivered every month?

No hour logs, no vague "ongoing work." Every month you receive four concrete things — the same four, every time.

  1. 01

    Published changes, with a diff

    Every content update, schema change and entity fix that went live — what changed, on which URL, and on what date. You can check it yourself in your own CMS.

  2. 02

    A visibility report

    How citations and visibility moved across ChatGPT, Gemini, Perplexity and Google AI Overview since last month, plus how the competitors we track moved in the same window.

  3. 03

    Next month's priority list

    What we're doing next and why — ranked by expected impact, not by what's easiest to bill.

  4. 04

    One check-in with your contact person

    A scheduled call or written update with the one person who actually knows your account, to sanity-check direction before the next cycle starts.

04What's included

What is included in AEO Management?

  • 01

    Monthly monitoring

    We track your brand across all major AI models monthly and measure changes in visibility, sentiment and recommendation frequency.

  • 02

    Content optimization

    We continuously optimize existing content and identify new topics that can strengthen your authority in AI models.

  • 03

    Competitor tracking

    We monitor how your competitors' AI visibility evolves and identify opportunities where you can gain ground.

  • 04

    Authority building

    We work strategically on digital PR, entity signals and structured data to build your brand's credibility over time.

  • 05

    Data-driven adjustments

    Every month we evaluate what's working, what isn't, and adjust priorities based on actual data from AI models.

  • 06

    Fixed point of contact

    You have one fixed point of contact who knows your business and runs the practical work month by month.

05Proof

Why trust that the method works?

We don't ask you to take our word for it. Here is what you can check yourself.

  • Run on our own site first

    The site you are reading runs on four country domains in four languages from one codebase, built with agent surfaces, structured data and a content engine. We don't sell a method we don't run ourselves.

    See the case

  • Measured, not assumed

    Every cycle is measured with the same question set in the AI Monitor module of our own platform, AI Marketing Manager, so movement in citations can be traced to what was published.

    See AI Marketing Manager

  • One responsible expert

    The method is developed and quality-assured by Krister Ross, founder of CitationLab, with more than 25 years in search and digital marketing.

    About Krister Ross

06Levels

Which levels are there, and what is the difference?

Each level includes the one below it and unlocks a new capability. You choose which position you want to play from.

  1. 01

    S

    For smaller websites

     Pricing on request

    • AI Marketing Manager included
    • Work on priority pages and topics
    • Technical SEO, content and AI visibility
    • Measurement and follow-up

    For smaller websites

    Request pricing

  2. 02

    M

    For websites with more topics

     Pricing on request

    • AI Marketing Manager included
    • Optimisation across several content areas
    • Content and internal linking
    • Measurement and next actions

    For websites with more topics

    Request pricing

  3. 03

    L

    For larger websites

     Pricing on request

    • AI Marketing Manager included
    • Broader content and technical SEO work
    • AI visibility and conversion optimisation
    • Strategic follow-up

    For larger websites

    Request pricing

  4. 04

    XL

    For extensive websites

     Pricing on request

    • AI Marketing Manager included
    • Management across multiple content areas
    • Technical SEO, content, AI visibility and CRO
    • Coordinated priorities and follow-up

    For extensive websites

    Request pricing

  5. 05

    Enterprise

    For multiple brands and markets

     Pricing on request

    • AI Marketing Manager included
    • Individually agreed scope and deliverables
    • Multiple websites, brands or markets
    • Shared reporting and coordination

    For multiple brands and markets

    Request pricing

Everything in one service

  • SEO
  • Technical SEO
  • AEO
  • GEO
  • LLMO
  • Content
  • CRO
  • Measurement

AEO Management is more than AEO. Every discipline works in the same cycle, and the level decides how deep and broad we go.

AI Marketing Manager is included in AEO management. Capacity is tailored to your plan and needs. We operate the platform to carry out the work and follow up on results.

Why the levels cost more as you climb

The jumps aren't a markup for more hours — they're jumps in position. From M to L you go from visible to gaining ground. From L to XL you go from improving yourself to taking share from competitors — the difference between defense and offense. The higher up the ladder, the lower the price per cycle and the greater the capability that comes with it.

What does ongoing AEO optimization cost?

The price follows scope, not hours. Three things decide it:

  1. 01How many cycles per month — one focus area or full coverage
  2. 02How many markets and languages we work in
  3. 03Whether we only maintain your position or actively take share from named competitors

We work on a request-pricing basis — we put together the right level for your situation.

Request pricing See how AI visibility is priced

Don't have an AI website yet?

Citation Site is a website built on the same engine — a one-time purchase you own, or a monthly part of the management. It gives AEO Management a foundation to work from.

Explore AI websites

07Who it's for

Who is ongoing AEO optimization for?

Businesses that want to build AI visibility systematically. Especially well-suited for companies in competitive industries where AI visibility is business-critical.

Want us to take responsibility for your entire digital strategy, not just AI visibility? See Strategic Partnership

Read more

FAQ

Frequently asked questions about AEO Management

Get answers to common questions about our ongoing AEO management service.

  • You pay for published, measured deliverables — not hours. Every cycle ends with changes live in your CMS and a report on how citations and visibility moved. You pay for the position you play from: visible, winning or market-leading.

  • AI visibility is a long-term game. Some changes, especially for real-time models like Perplexity, can show results within weeks. For training-based models like ChatGPT and Gemini, building lasting authority typically takes several months of consistent work.

  • A report showing how your brand appears across major AI models, changes in competitor positioning, content performance, and specific recommendations for the coming month. We track trends over time so you can see the trajectory.

  • Yes. Each level includes the one below it, so you can start at M and step up to L or XL as you want more coverage and a more offensive position. There is no lock-in period.

  • No. We work with your existing site. If you don't have one or want a fresh start, a Citation Site (AI website) gives the management a stronger foundation — as a one-time purchase or a monthly part of the management.

  • The analysis is a one-off delivery that shows how AI perceives you today and what to do. AEO Management is the monthly work that carries out the measures, publishes them and measures the effect. Many start with the analysis and continue with management.

  • The price follows scope: number of cycles per month, number of markets and languages, and whether the goal is to maintain your position or take share from competitors. Tell us your situation and we'll send a concrete proposal with price by email.

From our published cases

See what we have built and delivered.

From local service businesses to knowledge websites: explore the need behind each project, what we delivered and how the solutions connect. Client deliveries and our own website are labelled separately.

Client delivery · auto workshop in Norway

Din Firmabil

Need: A connected customer journey from the first visit to booking and follow-up.

Delivered: Website, customer portal, administration, tracking and advertising in one coordinated solution.

See the delivery: Din Firmabil

Published project · healthcare in Norway

Rushjelpen

Need: Make information about private addiction treatment understandable for people seeking help.

Delivered: A website answering questions about treatment and how to make contact.

See the delivery: Rushjelpen

Our own project · CitationLab

Our own content platform

Need: Present CitationLab across four languages and domains with a consistent structure.

Delivered: One website system for .no, .se, .dk and .ai with locally adapted content.

See the delivery: Our own content platform
See all cases

AEO Management

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