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CitationLab AI Marketing Manager

Documentation

A guide to the core concepts behind the AI Monitor module in CitationLab AI Marketing Manager — how onboarding works, the funnel phases we track, and how to structure your prompts.

01Documentation

Onboarding

Getting set up takes four steps.

  1. 1

    Create a project

    Add your brand and the domains you want to monitor.

  2. 2

    Build a business profile

    Describe what you do so the AI understands your context.

  3. 3

    Generate personas

    Define the buyers whose questions you want to appear in.

  4. 4

    Generate prompts

    Auto-create prompts across the funnel, then refine them.

02TOFU · MOFU · BOFU

Funnel phases

We track three stages of the customer journey.

  • TOFU

    Top of funnel

    Early-stage awareness — broad, exploratory questions without brand context.

  • MOFU

    Middle of funnel

    Solution evaluation and comparison queries as buyers weigh options.

  • BOFU

    Bottom of funnel

    Purchase-ready, brand-specific searches close to a decision.

03Documentation

Prompt scopes

Each prompt is classified by how specific it is.

  • 01

    General

    Broad industry questions without specific context or brand mention.

  • 02

    Contextual

    Service-related queries with context but without your brand name.

  • 03

    Brand

    Explicit searches that name your brand directly.

Best-practice distribution

Aim for roughly 30% General, 40% Contextual and 30% Brand prompts, covering all funnel stages and connected to your personas. Review the ongoing tracking and act on the monthly recommendations.

Want us to run this for you?

Our GEO management team sets up and optimizes your prompt strategy end to end.

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