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AI Visibility Analysis

Does AI know who you are?

While you were optimizing for Google, a new search paradigm emerged. ChatGPT, Gemini and Perplexity are now recommending your competitors — and most businesses have no idea it's happening.

A report you can act on

  1. Your visibility across AI models
  2. Competitors, citations and content gaps
  3. A prioritized action plan and presentation
Free visibility check
CitationLab C and a magnifying glass over source references

A standalone analysis. You decide how to proceed.

From sources to AI answers
Your content
External mentions
Documented facts
Your brand
AI answer
Simplified source map. Sources vary between questions and models.

01Process

How it works

  1. 01

    Order

    You place the order and provide us with basic information about your business and industry.

  2. 02

    We start immediately

    We start the analysis immediately upon ordering. Our team maps your visibility systematically across all major AI models.

  3. 03

    You receive the report

    You get a complete written report with findings, competitor comparison and a prioritized action plan.

  4. 04

    Presentation

    We walk through the findings together and answer your questions. You leave knowing exactly what to do.

02The problem

AI search is rewriting who gets found

AI models don't show your website — they talk about you. If you're not part of that conversation, your competitors are. Every unanswered question, every absent mention, every weak authority signal pushes a potential customer toward someone else.

03What the analysis includes

A complete picture of your AI visibility

We systematically test how your brand appears across all leading AI models — and map exactly what's holding you back.

New to AI visibility? Read the AI visibility complete guide first.

  • 01

    Visibility Index and AI model testing

    You receive a composite Visibility Index score based on testing across ChatGPT, Gemini, Perplexity and Google AI Overview — with Citation Share and Mention Share per model.

  • 02

    Prompt analysis across the customer journey

    We test with industry-specific prompts across all stages of the customer journey — from awareness (TOFU) through consideration (MOFU) to decision (BOFU) — and measure citation rate and sentiment for each.

  • 03

    Competitor and authority landscape

    We map which competitors and third parties dominate AI answers in your industry, with citation volumes and authority scores per domain.

  • 04

    Entity and brand identity analysis

    We map how AI models understand your brand as an entity — including identity splits, concept strength and connections between terms associated with your business.

  • 05

    Technical SEO and content gap review

    We audit structured data (Schema.org markup), content coverage gaps and technical factors that affect how AI models read and cite your content.

  • 06

    Phased action plan with presentation

    You receive a concrete, phased action plan with measures for brand, technical, content and distribution — ranked by expected impact. We walk through everything together.

FAQ

Frequently asked questions about AI visibility analysis

Get clarity on what the analysis includes and how it can help your business.

  • We test how your brand appears across ChatGPT, Gemini, Perplexity and Google AI Overview using industry-specific prompts across the entire customer journey. You get a Visibility Index score, citation rates per funnel stage, entity analysis, competitor landscape and a technical SEO review.

  • We start the analysis immediately upon ordering. The turnaround time depends on the scope, but we work efficiently and keep you updated throughout the process.

  • No. The analysis is a standalone deliverable. You receive a report you can act on yourself, or you can choose to continue with ongoing optimization or strategic partnership.

  • We map visibility in ChatGPT (OpenAI), Gemini (Google), Perplexity and Google AI Overview. We also compare against traditional search results in Google and Bing to identify gaps and opportunities.

  • If your customers search digitally, it's relevant. We work across finance, health, technology, consulting, e-commerce and more. AI search is growing in every sector.

04Further reading

Learn more about AI visibility

Who we help

For teams who want to understand their position and improve it.

Businesses and brands

For businesses that want to understand how AI describes them, which competitors customers encounter and what needs improvement. We adapt the work to your services, market and customer journey.

Start with an assessment or a focused improvement project.

Marketing and content teams

For teams that need a shared view of visibility and help setting priorities. Use the platform yourself or get support with strategy, content and technical changes.

Combine your own resources with specialist expertise.

Agencies and advisors

For agencies that want to track clients' AI visibility and connect the findings to their existing work. CitationLab can provide the platform, specialist support and delivery collaboration.

Build on the client relationships you already have.

Choose how to work with us

You choose how much we do together.

Use the platform yourself

For teams that want to track visibility and implement changes with their own resources. Explore AI Marketing Manager and choose a solution that fits how you work.

Explore the platform

Start with an assessment

For businesses that need a basis for decisions before investing further. Get an assessment, competitor comparison and prioritised action plan with a walkthrough.

Explore the assessment

Let us deliver

For businesses seeking ongoing support. We agree goals, actions, responsibilities and follow-up, then work on improvements alongside your team.

Explore ongoing optimization

Order

Find out where you stand before your competitors do

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