Measurement plan
Agree on goals, sample, sources, conversions and data limitations.
Measurement and reporting
Are you visible, visited or actually chosen?
We connect observed AI answers, website analytics and enquiries in reporting you can use for decisions. You see the scope, changes and limits of the data.
A mention, a click and a customer are different outcomes.
Visibility may grow without clicks, and traffic may grow without relevant enquiries. Reports need separate levels for mentions, citations, referrals and business outcomes.
We agree on questions, models and a baseline. Changes to samples and models affect comparisons; unidentifiable visits are not labelled as known AI users.
Illustrative example
Three levels of measurement
Mentions and citations
Referral traffic
Enquiries and purchases
Your deliverables
A focused assignment with clear deliverables
Distinct reporting levels
Separate mentions and citations from referrals and enquiries. Define Share of Model by sample and period.
Actionable priorities
Connect observations to pages and documented changes. Identify next tasks and unresolved questions.
How we carry out the work
- 01
Agree on business goals and data access.
- 02
Document a baseline and consistent measurement.
- 03
Report changes and decide the next priorities.
What do we follow up?
Success means using observed changes for sound decisions without treating visibility as equivalent to revenue.
FAQ
Questions before you decide
The report specifies the questions, models and observations included. It is a share within that sample, not every AI conversation.
No. Referral and analytics data identify part of it. Unidentified visits and citations without clicks need separate treatment.
Not always. We document changes and timing, but models, competitors and other work can change simultaneously.
Measurement and reporting
Define your measurement plan
Show us current reporting and the decisions it should support. We agree on useful scope and data.
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