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CitationLab

Content for AI citations

Do you have content worth citing?

We create and improve pages that answer real customer questions with clear evidence and authorship. Useful content gives people and search systems a credible source.

CitationLab C and a magnifying glass over source references

More words do not make a better source.

Generic copy often lacks a comparison, concrete example or evidence behind a claim. We define the purpose of each page and work with your experts.

Clear structure and accurate content improve usability but cannot guarantee that an AI model cites the page.

Illustrative example

A page with supporting evidence

01Customer question
02Documented answer
03Clear next action
Illustrative page purpose. Evidence depends on the topic.

Your deliverables

A focused assignment with clear deliverables

01

A focused page brief

Define topic, intent, audience and next action before writing.

02

Expert content and visuals

Use interviews and documentation, with tables and illustrations where they explain the answer.

03

Publication and improvement

Review headings, references, links and authorship. Agree on follow-up after publication.

How we carry out the work

  1. 01

    Select questions that matter in the customer journey.

  2. 02

    Develop content and visuals with expert review.

  3. 03

    Publish and assess use, enquiries and observed citations.

What do we follow up?

We follow relevant visits, page use, enquiries and citations in an agreed sample. Citations without clicks are considered separately from visits that lead to contact.

FAQ

Questions before you decide

  • AI can assist, but factual claims require review and the published page needs a responsible author.

  • We assess existing pages first. Update useful pages and clarify overlapping topics.

  • No. We improve sources but do not control a model’s source selection.

Content for AI citations

Discuss your content

Share the pages and questions you want to improve. We agree on the right scope.

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