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CitationLab

Entity optimisation

Does AI understand who you are and what you offer?

We make your business easier to distinguish and connect to accurate information. Names, offers, people and evidence should present a coherent identity.

CitationLab C with a magenta brain and connected nodes

A fragmented identity creates confusion.

Old company names and conflicting service descriptions make it harder to understand your offer. We work from verified facts rather than exaggerated claims.

Updating sources does not guarantee a model will update its internal knowledge.

Illustrative example

A coherent identity

01Your business
02Offers and experts
03Profiles and sources
Illustrative relationships, not a knowledge graph extract.

Your deliverables

A focused assignment with clear deliverables

01

Agreed facts

Confirm company information, offers, locations and relevant experts.

02

Clear pages and profiles

Align visible descriptions, authorship, service structure and structured data.

03

Correction priorities

Document conflicting or outdated information and assign responsibility for changes.

How we carry out the work

  1. 01

    Record current identity and factual errors.

  2. 02

    Approve the facts with the right people.

  3. 03

    Update priority sources and check later descriptions.

What do we follow up?

We review factual errors, source consistency and accuracy in an agreed sample of AI answers. First-party changes and third-party changes are reported separately.

FAQ

Questions before you decide

  • No. Structured data must reflect visible information. Identity, content, authorship and external sources matter too.

  • We improve available sources. We cannot edit internal model knowledge or guarantee when corrections are used.

  • Approved company facts, service descriptions and access to the sources you want updated.

Entity optimisation

Review your identity

Tell us about incorrect descriptions, confusion or missing expertise. We establish what can be corrected.

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