Courses & Lectures
Is your business
recommended by AI?
We deliver practical and engaging lectures on how AI search works, and what it means for businesses.
01Events
Past Talks
We regularly deliver talks for business associations, innovation hubs and conferences across southern Norway.
9 talks delivered
Tuesday, September 29, 2026
ÅKP
Completed
Afternoon lecture
ÅKP
Lecture delivered for ÅKP on Tuesday afternoon, September 29, 2026.
June 4, 2026
RE Gründerhus, Asker
Completed
Breakfast meeting
Asker Næringsforening
Breakfast meeting at Asker Næringsforening on AEO, GEO and AI SEO. Krister Ross shows what the shift from traditional search to AI-driven conversations means for how your business is found and chosen, based on real data from CitationLab's AI monitoring platform.
Read moreApril 24, 2026
Jessheim Storsenter
Completed
Breakfast seminar
Innovasjon Gardermoen
Breakfast seminar on AI visibility for businesses in the Gardermoen region. Organized together with Innovasjon Gardermoen and Våge Marketing, with Ida Therese Pettersen and Krister Ross as speakers.
Read moreFebruary 26, 2026
Sandefjord
Completed
Lunch seminar
Allegro Lunch & Learn – Final round
Final round of the Allegro Lunch & Learn series. Lunch seminar on AI search and the future of SEO.
Read moreFebruary 6, 2026
Stockholm
Completed
Lecture
Zmarta AB
Lecture on AI visibility and the future of search for Zmarta AB in Stockholm.
February 2026
Drammen
Completed
Lunch seminar
Allegro Lunch & Learn
Lunch seminar on AI search and the future of SEO. Featured in By Drammen.
Read moreFebruary 2026
Tønsberg
Completed
January 2026
Sandefjord
Completed
March 27, 2025
Sandefjord
Completed
Workshop
Gründeriet
Workshop: "Get visible when customers ask ChatGPT". Practical session on building authority in AI search for startups and small businesses.
Read more
02Insight
Insights that drive action
A talk that walks you through what AEO, GEO, LLMO and AI SEO actually are, how these concepts relate to each other, and what sets the different AI models apart. You'll gain insight into how AI processes data and the ranking factors we've uncovered so far.
Practical, concrete and based on fresh research from CitationLab.
03Formats
Formats and Venues
We tailor the content to the audience, whether it is a deep professional workshop or an inspiring eye-opener for business leaders.
01
Lunch & Breakfast Meetings
30-45 minutes
Compact and engaging. A perfect way to start the day or add energy during lunch.
02Most popular
Conferences
45-60 minutes
Keynotes that captivate the room. A deeper walkthrough with fresh data and concrete "aha" moments for executives and marketers.
03
Workshops
Half or full day
Practical working sessions where we analyze and actively work with participants' own brand, visibility, and AI strategy.
04
Business Associations
By arrangement
We regularly deliver lectures for business associations and clusters. A very popular topic that brings together and engages member companies.
05
Innovation Hubs and Incubators
Inspiration & Tools
For startups and growth companies, AI search is a unique opportunity to challenge established players. We show founders how to build digital authority from day one.
Coming soon
In-depth Courses & Certifications
We are building an entirely new course program for companies that want to master AI search internally. Get practical training in visibility optimization, methods, and tools for the new search landscape.
04Topics
Popular topics
- 01Is your brand recommended by AI?
- 02From Google to AI: The new visibility landscape
- 03Data-driven growth: Why budgets are allocated wrong
- 04AI and marketing: What businesses need to do now
For your members
Lectures for business associations
AI search is relevant to member companies, from business leaders to marketing managers. Book a lecture for your next member meeting.
Contact us to discuss the event and receive a quote.
Learn more about the talk05Speaker
About the speaker
Krister Ross is the founder of CitationLab and one of Norway's leading experts on AI search and digital growth. With over 20 years of experience in marketing, SEO, and data-driven optimization, he delivers lectures that combine technical depth with practical relevance.
His ability to translate complex algorithms and AI changes into an understandable language that engages audiences makes him a sought-after speaker for leadership teams, marketers, and business associations.
Read full profile"Lunch and learn was a success [...] Krister Ross from CitationLab was invited to talk about AI search and the future of SEO, which drew a full house."Read the article in By Drammen
FAQ
Questions and answers about courses and lectures
No. This is a general lecture that is not based on a specific industry or market, but covers the topic on a general basis. The content is relevant for all types of businesses.
The standard length is approximately 40-45 minutes. It can be shortened to 30 minutes if needed. We recommend setting aside 10-15 minutes for questions.
Yes, we deliver lectures for business associations and industry organizations. Contact us to discuss your event and receive a quote.
We are currently building a comprehensive program for optimizing visibility in AI search, and plan to launch during the year. Feel free to get in touch to be placed on an interest list so you'll be the first to know!
06Booking
Book a lecture
Fill out the form and we'll get back to you with availability and a tailored proposal.
Interested in a lecture?
Get in touch to check availability and find a setup that suits your event.
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