CitationLab
Completed · Breakfast seminar

AI Visibility for Businesses

April 24, 2026Jessheim StorsenterBreakfast seminar

Breakfast seminar on AI visibility for businesses in the Gardermoen region. The room was filled with business owners and leaders who got a practical introduction to how AI search engines like ChatGPT and Perplexity decide which businesses to recommend.

Organized in collaboration with Innovasjon Gardermoen and Våge Marketing

Event completed

Thank you to everyone who joined us for breakfast and conversation about AI visibility on April 24.

Want a similar event?

Contact Ida Therese Pettersen at Våge Marketing for collaborations in the Gardermoen region.

ida@vaagemarketing.no

From the event

A look back at the morning at Jessheim Storsenter.

Audience at the breakfast seminar with Ida Therese Pettersen on stage
Ida Therese Pettersen presenting Våge Marketing's services
Krister Ross presenting his background at CitationLab
Organizers and speakers from Innovasjon Gardermoen, Våge Marketing and CitationLab

About the event

AI-powered search engines are reshaping how businesses are discovered, and the breakfast seminar gave participants a practical introduction to this new search landscape. The morning focused on what AI visibility actually means for small and mid-sized businesses in the region.

Attendees learned what determines which brands AI recommends, how Answer Engine Optimization (AEO) differs from traditional SEO, and what concrete steps to take to improve visibility in ChatGPT, Perplexity and Google AI Overviews.

The event was organized in collaboration with Innovasjon Gardermoen and Våge Marketing, and was aimed at business owners, marketing professionals and leaders in the Gardermoen/Jessheim region.

What was covered

  • 1
    How AI search engines work and how they choose which brands to recommend
  • 2
    The difference between SEO, AEO, GEO and AI SEO
  • 3
    Ranking factors uncovered through research at CitationLab
  • 4
    Practical steps to improve AI visibility from day one

Speakers

IP

Ida Therese Pettersen

Advisor & Owner, Våge Marketing AS

Ida Therese opened the morning with a walkthrough of Våge Marketing's approach to digital strategy, performance marketing and visibility for businesses on Romerike and nationwide.

KR

Krister Ross

Founder, CitationLab

Krister Ross is one of Norway's leading experts on AI visibility and AI search optimization, with over 25 years of experience in digital marketing.

View full profile

Want to book a similar event?

We deliver talks and workshops on AI visibility for organizations across Norway. Free for business associations.