Workshop · Completed
Get visible when customers ask ChatGPT
- Date
- March 27, 2025
- Place
- Gründeriet, Sandefjord
- Format
- Workshop
A practical workshop on how startups and small businesses can build authority in AI search. Organized in collaboration with Sandefjord Næringsforening (SNF) at Gründeriet in Sandefjord.
01Gallery
From the event
02About
About the event
As AI-powered search engines like ChatGPT, Perplexity and Google AI Overviews change how people find businesses and services, visibility in these new channels is becoming critical.
This hands-on workshop at Gründeriet gave participants practical tools and insights for getting recommended by AI. The session covered Answer Engine Optimization (AEO), brand entity signals, and the key ranking factors we've identified through our research at CitationLab.
The event was organized in collaboration with Sandefjord Næringsforening (SNF) and targeted startups, founders and small business owners in the Vestfold region.
Key topics covered
- 01How AI search differs from traditional search
- 02What determines which brands AI recommends
- 03Practical steps to improve your AI visibility
- 04Live demonstrations with ChatGPT and Perplexity
Speaker
Krister Ross
Founder, CitationLab
Krister Ross is one of Norway's leading experts on AI visibility and AI search optimization, with over 25 years of experience in digital marketing.
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