Seminar series · Completed
Allegro Lunch & Learn om AI Visibility
4 lunch seminars across Vestfold and Buskerud
A series of lunch seminars on AI search, Answer Engine Optimization and the future of SEO. Organized by Allegro, the talks drew full houses at venues across southern Norway and were featured in By Drammen.
01Timeline
The talks
- 01
January 23, 2026
Sandefjord
First talk in the series. Introduction to AI search and what it means for businesses.
- 02
January 23, 2026
Tønsberg
Lunch seminar on AI search and the future of SEO.
- 03
January 23, 2026
Drammen
Lunch seminar on AI search and the future of SEO. Featured in By Drammen.
- 04
February 26, 2026
Sandefjord
Final round
Final round of the Allegro Lunch & Learn series due to high demand.
02About
About the series
The Allegro Lunch & Learn series was born from the need to help Norwegian businesses understand the rapid shift happening in search. As ChatGPT, Perplexity and Google AI Overviews change how people discover brands and services, traditional SEO knowledge is no longer enough.
Each 40-minute lunch session covered the fundamentals of AI search, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and the specific ranking factors that determine which brands AI recommends. Based on original research from CitationLab.
The series attracted full houses at every venue, with audiences ranging from marketing directors and business owners to startup founders. The Drammen event was covered by By Drammen.
What participants learned
- 01How AI search engines decide which brands to recommend
- 02The difference between SEO, AEO and GEO
- 03Practical steps any business can take to improve AI visibility
- 04Live demonstrations comparing AI responses for different industries
Press coverage
"With a packed house at Allegro's premises, Krister Ross from CitationLab delivered a lunch seminar on how businesses can become visible in AI-powered search engines."
Speaker
Krister Ross
Founder, CitationLab
Krister Ross is one of Norway's leading experts on AI visibility and AI search optimization, with over 25 years of experience in digital marketing.
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We deliver workshops and talks on AI visibility for business associations, conferences and companies across Norway.
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