AEO, GEO and AI SEO for businesses
Breakfast meeting at Asker Næringsforening where Krister Ross showed what the shift from traditional search to AI-driven conversations means for how your business is found and chosen. The walkthrough was built on real data from CitationLab's AI monitoring platform.
Organized in collaboration with Asker Næringsforening
Practical information
- Date
- June 4, 2026
- Time
- 08:30–10:00
- Venue
- RE Gründerhus, Torvveien 19, 1383 Asker
- Price
- Free for members, NOK 500 for non-members
Thank you to everyone who joined the breakfast meeting on June 4 for conversation about AEO, GEO and AI SEO.
About the talk
AI search is changing how customers find and choose suppliers. Instead of clicking through Google, they ask ChatGPT, Gemini and Perplexity for recommendations, and the models answer with a handful of named businesses.
At this breakfast meeting Krister Ross walked through what AEO, GEO and AI SEO actually are, how the concepts connect, and which ranking factors CitationLab has uncovered through its own research.
The meeting was open to members of Asker Næringsforening and others in the Asker business community. The content is relevant for leaders, marketers and founders across every industry.
What was covered
- 1How AI search engines work and how they choose which brands to recommend
- 2The difference between SEO, AEO, GEO and AI SEO
- 3Ranking factors uncovered through research at CitationLab
- 4Practical steps to improve AI visibility from day one
Speaker
Krister Ross
Founder, CitationLab
Krister Ross is one of Norway's leading experts on AI visibility and AI search optimization, with over 25 years of experience in digital marketing.
View full profileFrequently asked questions
The event is free for members of Asker Næringsforening. Non-members pay NOK 500.
The talk is open to members of Asker Næringsforening and others in the Asker business community. The content is relevant for leaders, marketers and founders across every industry.
Registration is handled by Asker Næringsforening. Use the registration button on this page to sign up. The registration deadline is June 3, 2026.