Frequently asked questions

AEO is about optimizing your content to become the source that AI assistants (such as ChatGPT and Claude) and voice search use when providing direct answers to users. While SEO focuses on ranking links, AEO is about structuring knowledge so that AI can provide a direct, authoritative answer based on your content.

GEO is optimization specifically for AI-powered search engines (such as Perplexity and Google's AI Overviews). These engines generate answers on-the-fly by combining information from multiple sources. GEO is about ensuring your brand has sufficient citation value, credibility and semantic relevance to be selected as a source in these generated answers.

No, but it is changing dramatically. Traditional SEO still forms a critical foundation because AI models use traditional authority signals and structured data to assess credibility. To win going forward, you need to combine technical and content SEO with strategic AEO/GEO to capture both web traffic and AI recommendations.

AI models recommend entities (brands) they understand and trust. We influence this by strengthening your digital footprint across the web. This involves technical structuring (Schema.org), digital PR, building authority through credible third-party sources (citations) and positioning you semantically correctly in your niche.

AI models (such as Claude and ChatGPT) update their indexes, training data and real-time search differently. While real-time optimization (such as for Perplexity) can show results within weeks, it takes time (often several months) to build enough authority and 'entity understanding' to become embedded in the language model's weighting.

Entity Authority is about how well AI models understand and trust your brand as an authority within your field. The higher your Entity Authority, the more often AI models will recommend you. It is built through consistent, structured information across credible sources.

Share of Model is a metric that measures how often your brand is recommended by AI models compared to your competitors. It is equivalent to 'Share of Voice' in traditional marketing, but specifically for AI search. CitationLab AI Monitor lets you track this in real time.

We collect new data from the most important AI models (including ChatGPT, Perplexity and Google Gemini) on an ongoing basis. The dashboard updates in real time so you always have a fresh picture of how your brand is being mentioned.

To work with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), you first need to know your starting point. AI Monitor gives you the baseline data you need to see whether your efforts are actually leading to models recommending you more frequently.

Yes, AI Monitor lets you add and track your most important competitors. You will be able to see their 'Share of Model' compared to your own, and which sources (citations) recommend them over you.

The tool supports multiple languages, but is especially optimized for Nordic languages and English. We test visibility across different languages to provide a comprehensive picture of your global and local position.

Yes! In addition to pure monitoring, AI Monitor provides insight into which sources AI models use when discussing your industry. This gives you a concrete roadmap of which websites, PR channels or media outlets you should target to strengthen your AI recommendations.

ABC stands for Acquisition, Behavior and Conversion. It is CitationLab's method for data-driven growth management that ensures we analyze the entire chain from visibility to value: where customers come from (A), what they do on the website (B), and whether they actually buy or get in touch (C).

Yes. Despite the rise of AI, traditional SEO and Google Ads are still massive drivers for Acquisition (traffic). We integrate this into the big picture, but ensure that the efforts build authority that also benefits AEO and GEO.

Changes related to Behavior and Conversion can often deliver results immediately after implementation. These are often the best 'quick wins' because you get more value from the traffic you already have, without spending an extra cent on advertising.

No. We position ourselves as growth strategists and advisors. We set the strategy, monitor the data (through our AI Monitor), and provide you with the answers. The actual operational execution is typically done by your in-house resources or external partners.

Absolutely not. Whether you are a startup or an established corporation, the principles of data-driven management, conversion rate optimization (CRO) and clear KPIs are absolutely essential. We adapt the tools and scope to your company's size and growth phase.

Absolutely! We always do thorough research in advance, and run live tests (AEO searches) on your specific company, competitors and industry during the talk. This ensures the content resonates with the audience and doesn't become theoretical fluff.

Yes, we offer free talks for business associations and business organizations across all of Norway. The topic of AI search and the future of marketing is highly relevant, and all we need from you is a room and an engaged audience.

We are currently building a comprehensive program for optimizing visibility in AI search, and are planning to launch during the year. Feel free to get in touch to be put on an interest list so you'll be the first to know!

We offer both half-day and full-day workshops. A half-day workshop (approx. 3-4 hours) typically focuses on status, analysis and quick wins, while a full day gives us time to develop strategies and train internal resources in more depth.

With modern frameworks, AI-assisted coding and serverless architecture, we can build launch-ready (MVP) products in weeks instead of months. The value you get back in saved license costs or increased efficiency often means the solution pays for itself quickly.

You own the code and all IP (Intellectual Property) for what we build specifically for you. You are not locked in to us, although we are happy to handle ongoing maintenance and hosting.

Yes, but we primarily focus on complex websites, portals, or web applications with functionality (such as login, databases, API integrations, and calculators). If you just need a digital business card, there are simpler solutions we can advise you on.

Absolutely. We can connect APIs from OpenAI (ChatGPT), Anthropic (Claude) or other models into your existing CRM, customer service platforms or databases.

CitationLab AS is a Norwegian technology and strategy company that helps businesses become visible in AI search and traditional search engines. We combine proprietary technology (AI Monitor) with strategic consulting.

CitationLab was founded by Krister Ross, who has over 25 years of experience in marketing, SEO and data-driven optimization. Krister is one of Norway's leading experts on AI search and regularly gives talks on the subject.

CitationLab is a Norwegian company (org. no: 936 548 563) that operates nationally. We work with clients across all of Norway and give talks throughout the country's regions.

You can start with a free AI visibility check on our website, or contact us directly via email (post@citationlab.ai) or phone (+47 466 14 418). We'll set up a no-obligation meeting to discuss your needs.