CitationLab
Growth Marketing & CRO

Stop guessing.
Start growing.

Most businesses invest in marketing without knowing what actually drives growth. We use data to form hypotheses, test them and ruthlessly prioritize what delivers ROI.

You invest in marketing. But do you know what actually works?

Most companies have agencies, ads, content, SEO, social media and newsletters. But nobody has built the structure that tells you what drives growth and what is pure noise.

73%

of marketing budgets are spent on activities that can't be directly linked to growth

6+

channels run in parallel at the average company – without a holistic strategy

2-3x

more ROI is achievable by prioritizing correctly and cutting what doesn't work

Our method

The ABC method for systematic growth

We break down the entire marketing machine into three manageable phases. Each phase has its own KPIs, tools and optimization methods.

A – Acquisition

What brings customers to you?

We map all traffic sources, identify what actually delivers quality traffic and what can be cut. SEO, AEO, paid search and organic visibility in AI.

SEO & AEO optimization
Google Ads & paid search
Channel analysis & attribution
B – Behavior

What happens when they arrive?

We analyze user behavior, intent matching and friction. We find the gaps in the experience that cost you customers – and fix them.

User journey analysis
Friction identification
Heatmaps & session tracking
C – Conversion

What creates actual value?

We define what real growth means, set up the right goal structure, and make sure you optimize for what actually matters to the bottom line.

CRO & A/B testing
Goal structure & KPI design
Revenue attribution

From data to decisions.

You don't get reports that collect dust. You get clear priorities, action plans and a partner who dares to say 'you should stop doing this'.

Clear channel prioritization
Know exactly which channels drive growth and where you're wasting money
Data-driven decision-making
Decisions based on real-time data – not gut feeling or fancy reports
Continuous signal analysis
We catch trends and changes before they become problems – and turn them into opportunities
Measurable ROI on every initiative
No initiatives without defined measurability. You know what you get back for every dollar spent.

SEO, CRO and AEO in one integrated strategy

Most treat search engine optimization, conversion rate optimization and AI visibility as separate disciplines. We integrate them into one cohesive growth engine.

SEO

Search Engine Optimization

Technical SEO, content architecture and link building that drives lasting organic traffic – while simultaneously strengthening your Entity Authority in AI.

  • Technical SEO & performance
  • EEAT & content authority
  • Advanced Schema Markup

CRO

Conversion Rate Optimization

Traffic without conversion is a cost. We eliminate friction, A/B test hypotheses and design solutions that turn visitors into customers.

  • Data-driven experiments
  • User journey optimization
  • Frictionless conversion

AEO

AI Engine Optimization

Get recommended by ChatGPT, Gemini and Perplexity. We build the Entity Authority required for AI models to trust – and recommend – you.

  • Generative Engine Optimization
  • Share of Model analysis
  • AI citation strategies

Frequently asked questions about growth marketing

Traditional marketing often focuses on activities: more ads, more content, more channels. Growth marketing focuses on results: what actually drives growth, and what is noise? We use our ABC method (Acquisition, Behavior, Conversion) to systematically identify and scale what works – and cut what doesn’t.

Absolutely. Traditional SEO and Google Ads remain among the strongest channels for Acquisition. But we integrate them into the bigger picture – and ensure that organic visibility work also builds the Entity Authority required to be recommended in AI search (AEO/GEO). You get double the impact from one effort.

CRO (Conversion Rate Optimization) initiatives are often the fastest path to more revenue. Changes in Behavior and Conversion can deliver measurable results within days of implementation. These are the best quick wins because you get more value from the traffic you already have – without spending an extra dollar on ads.

No, and that’s by design. We are growth strategists and advisors – not an agency that profits from selling you more hours. We set the strategy, form hypotheses based on data, test them and analyze the results – whether positive or negative. This is how we continuously learn what works for your specific business. To do this at scale, we use our proprietary platform which lets us make more decisions, faster, on more data than any marketer ever could. Execution is handled by your team or your partners.

It depends on scope and complexity. We always start with a free strategy call where we map your situation and provide a recommendation. Then we create a tailored proposal based on your goals and budget. No lock-in.

No lock-in

Ready to grow with direction?

Book a free strategy call. We map your situation, identify the biggest opportunities, and give you a concrete recommendation – completely obligation-free.