Measurement & Tools
Tracking, benchmarking, ROI, and tools for measuring and improving your visibility in AI-powered search engines.
Share of Model KPIs: How to Report AI Visibility to Leadership
Share of Model is the new market share — but how do you turn it into a reportable KPI? Here's the framework for defining, measuring, and communicating AI visibility metrics that leadership understands.
Read moreROI from AI Search: How to Prove the Value to Leadership
AI visitors convert 4.4x better than traditional organic traffic. But how do you document ROI? Here's the framework for building a business case for AI visibility.
Read moreHow to Get AEO Into the 2027 Budget Without Asking for New Money
You don't need a bigger budget to fund AEO in 2027 — you need a better argument for moving money you're already reallocating. Here's the case, built from Gartner, Forrester and Duke's CMO Survey.
Read moreTen prompts to run against your own brand today
You don't need a tool to find out AI barely knows your brand. You need ten minutes and these ten prompts, each designed so a bad answer is the likely result for most companies.
Read moreAI is sending traffic to pages you don't have
AI assistants send users to URLs that don't exist on your site. Hallucination gets the blame, but the dominant cause today is stale memory — a model pointing at the URL structure you abandoned two migrations ago.
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