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Your AI visibility

Recommended — or passed over?

You know how your website looks. But do you know how AI sees your business? Ask the question your customers ask and see who ChatGPT, Gemini and Google AI recommend.

  1. Your website
  2. The question
  3. Insight and next steps

What we look into

Your business
Seen through AI.

  • 01

    Are you recommended?

    Whether your brand is named or used as a source when AI answers a real customer question.

  • 02

    Who takes your place?

    The competitors AI names when customers look for what you offer.

  • 03

    What should you do first?

    The pages behind the answers and concrete steps to strengthen your visibility.

Free. The full report, with what each AI answered and what to do about it, arrives in your inbox.

Next step

What do you want to find out?

Ask AI the same question your customers ask. You get the answer, and who it recommends, here and by email.

Write it the way a customer would ask ChatGPT, ideally with industry and location.

I'm especially interested in (optional)

We'll send the report here.

Free, no strings attached. We ask ChatGPT, Gemini and Google AI live, so the check takes up to two minutes.

01About the AI visibility check

What does an AI visibility check tell you?

CitationLab C with a radar and magenta dots

The check gives you a first view of how AI describes your business in response to a relevant customer question. See which brands appear and which sources are cited. Use it to identify questions worth investigating further.

02Three forms of visibility

Three forms of visibility

Being mentioned, cited and recommended are different. Read the answer before drawing a conclusion.

Mentioned
Your business name appears in the answer. The mention may be positive, negative or part of a list.
Cited
The answer links to a page as a source. A link to your website does not necessarily mean your business is recommended.
Recommended
AI suggests your business or product as a relevant choice for the situation the customer describes.

03Common misinterpretations

Common misinterpretations

One answer is a useful starting point. It cannot describe your whole market.

One question becomes the whole picture
Answers vary with needs, location and wording. Test questions from different stages of the customer journey.
The brand is included in the question
Asking about your business directly is different from testing whether AI chooses it unprompted. Keep these questions separate.
A mention is treated as a recommendation
Read the context. AI may list you as an alternative or describe limitations without recommending you.

04What to do with the result

What to do with the result

Turn an initial finding into questions and actions you can follow over time.

  1. Choose important customer questions

    Start with the needs and buying situations that matter most to your business.

  2. Read answers and sources

    Record who is chosen, what AI says about you and whether the information is accurate.

  3. Prioritise improvements

    Correct missing or inaccurate information and make services, products and facts clear.

  4. Repeat and compare

    Follow the same questions over time. Separate isolated answers from recurring patterns.

CitationLab

From a free check to a prioritised plan

CitationLab helps you understand your brand's position in AI search and what to improve. The free check is a starting point for a broader assessment.

Market analysis
We examine relevant customer questions, competitors and brand descriptions across AI services.
Implementing improvements
Findings help prioritise content, technical improvements and clearer business information.

06A snapshot, not a guarantee

A snapshot, not a guarantee

The result applies to the questions and answers shown in your report. AI answers can change and different services can disagree. The check does not measure market share, future traffic or sales. One good result does not guarantee recommendations in other buying situations.

Further reading

Updated 2 October 2026.

Published by

Krister Ross

Founder & CEO, CitationLab

Explore AI visibility and how to use your results.

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01FAQ

Frequently asked questions

  • You get a snapshot of whether ChatGPT, Gemini and other major AI models mention or recommend your domain when responding to a typical customer question. The full report is sent to your email and includes responses from multiple models, source references and recommended actions.

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