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Module in AI Marketing Manager

Tracking that waits for a yes

Cite Consent and Cite Tagger control which tracking code runs on your site, and when. Scripts, pixels and cookies are held back until the visitor gives consent, and released the moment consent arrives.

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Tag Manager and consent is the module in CitationLab AI Marketing Manager that controls which tracking code runs on your website, and when. Cite Consent shows the consent banner, sets Google Consent Mode v2 and holds back scripts, network calls and cookies until the visitor has said yes. Cite Tagger is a tag manager where every tag states the consent it needs and does not fire until it has it. If you use Google Tag Manager today, its setup can be read into the measurement plan and imported into Cite Tagger.

01The problem

The banner says one thing, the site does another

A pixel pasted straight into the theme, a tag that fires before the banner has loaded, a new vendor nobody added to the cookie declaration. The banner looks right, but tracking runs anyway before anyone has answered.

On top of that, the banner and the tag manager are often two separate tools, set up by two different people. Neither knows what the other does, and when Google Consent Mode is set up wrong, conversions disappear from the ad accounts without anyone seeing why.

Cite Consent and Cite Tagger are built to work together. Consent is enforced on the page itself, not on a checklist, and Manager shows you what every tag actually did.

02How it works

How it works

  1. 01 / 04

    Install once

    Paste the consent script first in your site's <head> and the container after it, or switch both on in the WordPress plugin.

  2. 02 / 04

    Set categories and rules

    Choose the categories a visitor can agree to, which vendors belong in each, and how the banner behaves in different regions. Design and copy are yours to fit the site, in several languages.

  3. 03 / 04

    Bring your tags in

    Build tags, triggers and variables in Cite Tagger, or import them from Google Tag Manager, either through the connection or from an exported container file. The import lands as a draft for you to review.

  4. 04 / 04

    Test and publish

    Preview and debug before you publish. Visitors only ever get the published version, and earlier versions are kept.

03Inside

What you get

  • Consent that actually holds back

    Scripts, network calls and cookies are held until the category they belong to is accepted, including code hardcoded into the theme. The moment the visitor says yes, they're released.

  • Google Consent Mode v2 built in

    Defaults are set before the Google tags run and updated when the visitor chooses. The ad platforms get the signals they need.

  • Cookie scanning and a consent log

    The scan finds cookies set before consent is given. The log records every decision with its time and the version of the policy it applied to, and exports to CSV.

  • A tag manager that respects consent

    Every tag in Cite Tagger states the categories it needs. Versions, preview and debugging are built in, and monitoring shows whether a tag fired, waited for consent or was blocked.

  • Google Tag Manager in the measurement plan

    Connect Google Tag Manager and its tags, triggers and variables are read into the measurement plan. You see the plan and the implementation side by side, and can move to Cite Tagger when you're ready.

  • Check any page

    The audit in Cite Consent checks a page on your own site or someone else's, including one that runs a different consent tool, and shows what needs fixing.

From Manager

The GTM Setup tab in the measurement plan: the connected Google Tag Manager container's tags, triggers and variables, ready to import into the plan.
The GTM Setup tab in the measurement plan: the connected Google Tag Manager container's tags, triggers and variables, ready to import into the plan.
The measurement plan with tags imported from Google Tag Manager, and a notice of improvements found in the GA4 and GTM setup.
The measurement plan with tags imported from Google Tag Manager, and a notice of improvements found in the GA4 and GTM setup.

04The outcome

What it changes day to day

  • Tracking runs only once the visitor has said yes, including code sitting in the theme
  • The ad platforms get the right consent signals, so conversions don't quietly disappear
  • You can document consent when someone asks
  • Banner, tags and measurement plan live in one tool instead of three
  • Changes go through preview and publishing, never straight onto the live site

05FAQ

Questions about tag manager and consent

Do I have to stop using Google Tag Manager?
No. You can connect Google Tag Manager, read its setup into the measurement plan and carry on as before. Cite Consent works alongside Google Tag Manager. If you want to move, you import the container into Cite Tagger as a draft.
Does this make my website compliant?
The tool enforces consent the way you have set it up. Which rules apply to you, and what your privacy notice should say, is for you to decide with whoever gives you legal advice.
Can I test my current setup first?
Yes. The free Consent Checker on this site tests your cookie banner, tracking and Google Consent Mode v2 on a page and shows what to fix. In Cite Consent you can run the check on your own pages at any time.
Can the banner behave differently by country?
Yes. You can, for example, require opt-in consent in the EEA and use opt-out in US states with privacy laws. The rules are set per region in Cite Consent.
Can AI agents change my consent setup?
An agent connected to Manager over MCP can read the setup and edit drafts, and can make consent stricter but never looser. Publishing is always done by a person.

06More modules

It connects to everything else

See all of AI Marketing Manager

Free checks

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